As essential as gas is to your vehicle, marketing is to your overall business success! Use the marketing tools available to you by being a part of a national brand to take your franchise to the next level!
The thought of starting a marketing campaign can feel overwhelming, but at University First Class Painters, we provide all the tools you need:
- Business Cards
- Door Hangers
- Lawn Signs
- Homeshow and Trade Fair support
- Corporate Social Media accounts
Business Cards: Hand them out at EVERY opportunity you get! Friends, coaches, parents, neighbours, everyone you come across! Need more? – Reach out to Lauren (lauren@ufcp.ca) at Head Office.
Door Hangers: The ideal tool to use for all your door-to-door campaigns. Leave them with potential clients after a brief chat or hang on a homeowner’s door if no one is at home.
Use the UFCP standard door hanger or contact Lauren (lauren@ufcp.ca) to order a customized version with your pic and bio!
Lawn Signs: Signage is a great way to proudly display the work you’ve done at a client’s home.
Always have sign placement on your job sites and try to extend placement on sites where your client lives in high traffic areas (maybe do a little extra for your client as an incentive i.e. paint their mailbox, oil tank, etc.).
You can choose from the traditional UFCP bags and frames or our coroplasts signs. Bags and frames are ideal for lawn placement while coroplasts work well on lawns (need to attach a stake) but can also be attached to siding and posts (whenever appropriate)!
Homeshows, Markets and Fairs: These venues are bustling with potential clients and many are looking for home repairs and maintenance! Bring your display & signup sheets and expand your lead list!
Vehicle Magnets: Vehicle magnets are a great and inexpensive way for your business to be seen community wide.
Drive nice though as you will be representing the UFCP brand!
Social Media: Social Media is a great way to showcase your abilities to a wide variety of people.
Almost all businesses use social media in some component of their marketing mix.
The most effective platforms for our industry and customer demographic are Facebook and Instagram.
Our corporate social media accounts allow us to show off our manager’s work from coast to coast, make announcements, profile our talented managers and advertise promotions! If you have an idea for a social media post, contact Sam (samantha@ufcp.ca) to discuss!
Our Halifax South manager, Virginia Greer, has a business Instagram account that she uses to showcase her work. This allows potential clients to know what to expect when they use her services. She posts a wide variety of different types of jobs to allow the client to see the full scope of work she completes.
When you combine effective marketing, a nationally recognized brand and a talented UFCP team, you are sure to have a successful season!
